MidEast start-up signs deal with Walt Disney for Marvel and Star Wars apparel

Months after tying up with Warner Bros, Jobedu now adds Walt Disney to its Middle East licensing portfolio
By Eddie Taylor
Thu 10 May 2018 12:20 PM

JoBedu, the Jordan-born streetwear company, has added another high-profile partner to its portfolio. Having signed up with Warner Bros in March to produce t-shirts and hoodies featuring DC Comics characters such as Batman and Superman, they have now completed a similar deal with their main global entertainment competitor, Walt Disney Company.

That means the designers now have access to the entire Marvel suite of characters – including Iron Man, The Hulk, Captain America and the rest of the Avengers crew – and, perhaps more importantly give its unending popularity, the Star Wars franchise.

The licensing agreement encompasses Disney, Disney-Pixar, Marvel and Star Wars, and using their now celebrated template of Arabising pop culture themes, Jobedu will release a new range of fun, modern streetwear designed by its network of affiliated graphic designers – who now numbers more than 50.

The first collection focuses on the Avengers and features a snarling Hulk with the phrase “laish bitajhar” – the Jordanian version of “what are you looking at?”, a famous precursor to a fight.

They are now available from www.jobedu.com and Virgin Megastores across the GCC and the company’s flagship store in Jordan.

For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Last Updated: Thu 10 May 2018 12:26 PM GST

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.