Months after tying up with Warner Bros, Jobedu now adds Walt Disney to its Middle East licensing portfolio
JoBedu, the Jordan-born streetwear company, has added another high-profile partner to its portfolio. Having signed up with Warner Bros in March to produce t-shirts and hoodies featuring DC Comics characters such as Batman and Superman, they have now completed a similar deal with their main global entertainment competitor, Walt Disney Company.
That means the designers now have access to the entire Marvel suite of characters – including Iron Man, The Hulk, Captain America and the rest of the Avengers crew – and, perhaps more importantly give its unending popularity, the Star Wars franchise.
The licensing agreement encompasses Disney, Disney-Pixar, Marvel and Star Wars, and using their now celebrated template of Arabising pop culture themes, Jobedu will release a new range of fun, modern streetwear designed by its network of affiliated graphic designers – who now numbers more than 50.
The first collection focuses on the Avengers and features a snarling Hulk with the phrase “laish bitajhar” – the Jordanian version of “what are you looking at?”, a famous precursor to a fight.
They are now available from www.jobedu.com and Virgin Megastores across the GCC and the company’s flagship store in Jordan.