Rolls-Royce appoints former BMW exec as new Middle East boss

Cesar Habib has been appointed as regional director, Rolls-Royce Middle East & Africa and will take up the new role from August
Rolls-Royce appoints former BMW exec as new Middle East boss
By Sam Bridge
Thu 05 Jul 2018 01:55 PM

Luxury car maker Rolls-Royce has announced that César Habib has been appointed as regional director, Middle East & Africa and will take up the new role from August.

Habib, who will be based in Dubai, joined Rolls-Royce from BMW in 2015 as head of ownership services, and oversaw the development and record growth of the company’s aftersales business.

More recently, in his current role as head of bespoke, he has overseen record sales and continued development of the unique Rolls-Royce Bespoke business.

Prior to Rolls-Royce, Habib held a number of BMW Group senior positions including five years based in the regional BMW office in Dubai.

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “I am delighted to announce that César Habib has been appointed as regional director, Middle East & Africa. César has an exceptional track record and, with his broad experience and in-depth knowledge of the business and the region, he is ideally positioned to take on this new role.”

Habib replaces Brett Soso, who will leave the company in August to pursue alternative business interests.

Last year, Rolls-Royce said its Dubai dealership, AGMC, had overtaken Abu Dhabi to become the brand's most successful and highest selling dealership in the world during 2016.

The region also remained to be the brand’s third largest market despite challenging economic conditions and political uncertainty.

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