Expo 2020 Dubai to open tender process for retailer operators

Over 5,000 types of official licensed products will be on offer during the event.
Expo 2020 Dubai to open tender process for retailer operators
Expo 2020’s retail operations will be based on the franchise model, offering a seamless and high-yielding revenue platform to operators.
By Bernd Debusmann Jr
Sun 15 Jul 2018 01:16 PM

Expo 2020 Dubai will open the online tender process to become an official retail operator for the highly anticipated event on Tuesday July 17, Expo organisers announced on Sunday.

According to Expo officials, over 5,000 types of official licensed products are due to be sold across more than 5,000 square-metres of retail space, as well as by authorised outlets around the UAE and online.

Selected retailers will have the rights to design, operate and commercialise Expo 2020 Dubai-branded retail operations.

“Expo 2020’s retail offering is truly unique. Not only is it an incredible opportunity for retailers to capitalise on the worldwide demand for Expo 2020 souvenirs, keepsakes and unique products, but it also allows them to offer a globally visible retail platform to a significant customer base, whether online or offline,” said Gillian Hamburger, senior vice president – commercial for Expo 2020 Dubai said.


Selected retailers will have the rights to design, operate and commercialise Expo 2020 Dubai-branded retail operations.

Hamburger added that the Expo’s “retail offering will be integrated with the latest technologies, further enhancing the visitor experience.

“We want to work closely with our appointed retailers to offer a world-class shopping experience to millions of Expo 2020 visitors and enthusiasts,” she said.

Expo 2020’s retail operations will be based on the franchise model, offering a seamless and high-yielding revenue platform to operators.

“Retailers collaborating with Expo 2020 Dubai will benefit from an established, global, world-class mega-event, as well as unique, high-quality products manufactured by our more than 70 official licensees,” Hamburger added.

The event’s on-site retail offering will include brick-and-mortar outlets in high football areas, with stores located in each of the event’s three thematic districts and Al Wasl Plaza, the Expo site’s central hub.

Additionally, off-site retailers will be able to capitalise on the event. Expo-branded products are expected to generate high demand in malls and other retail destinations.

Selected retailers will also be given the chance to become authorised ticket resellers, enabling them to benefit from an additional revenue stream as well as footfall from visitors seeking tickets.

The initial window for companies to register their interest opens on 17 July, 2018 and closes on 30 July, 2018. Businesses that would like to receive a request for information (RFI) should register at esource.expo2020dubai.ae, where they can also keep up to date with the latest commercial opportunities from Expo 2020 Dubai.

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