Aisha Alkhaja, founder and creative director of Little Wren, an online boutique, has announced she is relocating her e-commerce business and family back to the UAE.
The business - inspired by her own experience during pregnancy with her son Lawrence of finding it challenging to buy quality family brands - has been operating in the UK since its launch last year.
Little Wren stocks several brands, some of which include Krome Kids, Max and the Star, Me & Hayari, Kukukids, and Hippy Chick.
As an Emirati, Alkhaja said she sees potential for business opportunities and a gap in the market for a family focused e-commerce brand.
This month, Alkhaja will be re-locating the business and her family back to Dubai.
Little Wren.com already delivers internationally, and now the UAE will be a central distribution hub for the shop, with growth plans of opening an office and distribution warehouse in Dubai, she said in a statement.
“I have big plans for Little Wren next year, and re-locating back to the Middle East is part of the strategy to not only centralise distribution, but to fill a gap in the market,” she said.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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