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Tue 21 Aug 2018 09:39 AM

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Emirati mum returns to Dubai with e-commerce venture

Aisha Alkhaja, founder and creative director of Little Wren, says she is relocating her e-commerce business and family back to the UAE

Emirati mum returns to Dubai with e-commerce venture

Aisha Alkhaja, founder and creative director of Little Wren, an online boutique, has announced she is relocating her e-commerce business and family back to the UAE.

The business - inspired by her own experience during pregnancy with her son Lawrence of finding it challenging to buy quality family brands - has been operating in the UK since its launch last year.

Little Wren stocks several brands, some of which include Krome Kids, Max and the Star, Me & Hayari, Kukukids, and Hippy Chick.

As an Emirati, Alkhaja said she sees potential for business opportunities and a gap in the market for a family focused e-commerce brand.

This month, Alkhaja will be re-locating the business and her family back to Dubai.

Little Wren.com already delivers internationally, and now the UAE will be a central distribution hub for the shop, with growth plans of opening an office and distribution warehouse in Dubai, she said in a statement.

“I have big plans for Little Wren next year, and re-locating back to the Middle East is part of the strategy to not only centralise distribution, but to fill a gap in the market,” she said.

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