A Dubai-based e-commerce website which focuses on modest fashion has announced a global partnership with international giant Farfetch.
The Modist is an online women’s fashion retailer headquartered in Dubai, with a secondary office in London.
It was founded in 2017 by Algerian entrepreneur Ghizlan Guenez after she recognised a gap in the market for conservative fashion that was in line with global trends. The firm operates a website in English and Arabic.
Its collaboration with Farfetch will see it bring luxury modest dressing to a global audience in reflection to consumer demand.
“We are thrilled to be partnering with Farfetch focused exclusively on luxury modest fashion that changes the fashion game,” said The Modist founder and CEO Guenez.
"We both recognize the complementary nature of our businesses and with Farfetch’s global reach and The Modist’s deep understanding of the consumer in the modest fashion market, we will reach our woman worldwide, bringing her the best of fashion in a relevant and curated way.
“As we grow our partnership with Farfetch, we continue to drive The Modist with the purpose of empowering women and heralding a new era of diversity and inclusiveness,” she added.
In addition to boasting 180 curated brands, The Modist also features its own recently launched label, Layeur by The Modist.
Farfetch in February joined forces with regional luxury retailer Chalhoub Group to enhance its reach in the Middle East by launching its website in Arabic in the first half of this year.
It aimed at curating goods for local customers and increasing local supply by adding products from Chalhoub’s concept stores and partner franchises, which include Level Shoes and designer brands such as Celine and Marc Jacobs. It also revealed it will maximise its VIP offering with personalised styling services.
The announcement comes after Farfetch partnered with Chinese retailer JD.com last year to fuel its expansion in the country. The Middle East is one of the largest luxury markets for Farfetch, according to its founder and chief executive José Neves.
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