Emaar Entertainment unit says it is redefining the cinema with personalised butlers, ScreenX and tie-up with chef Guy Fieri
Emaar Entertainment, a business of global developer Emaar Properties, claims it is redefining the luxury cinema experience with its Reel Cinemas in Dubai.
Reel Cinemas said it has brought never-before-seen experiences by elevating its cinemas "to the next level of operational excellence, technology innovation, luxurious amenities and the highest standards of service".
It said these are being driven by several global-first partnerships including with Dolby Cinema, ScreenX and its association with international restaurateur Guy Fieri.
It added that several Reel Cinemas will open soon in central locations in Dubai and in key cities in the region, without giving further details.
The all-new Reel Cinemas - The Dubai Mall boasts several innovative firsts - The Platinum Suites that offer personalised butler services, a Dine-in Cinema with Guy Fieri's signature menu, a stand-alone 170-seater Guy Fieri's Kitchen and the first ScreenX in the Middle East.
Damien Latham, CEO, Emaar Entertainment, said: "Reel Cinemas is bringing a multitude of innovations to the cinema experience with our international partnerships that present the newest technology to our cinemas.
"The aspirations of moviegoers have changed; it is not just about watching a film but the whole journey. We are innovating across every touch point: from facilitating ease of online booking to welcoming guests to aesthetically designed cinemas and providing truly world-class viewing with high-end technology; and pampering them with food and beverage choices."
Reel Cinemas has five cinemas in Dubai - the 26-screen Reel Cinemas - The Dubai Mall; the 7-screen Reel Cinemas - Dubai Marina Mall; the 4-screen Guy Fieri's Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club; the 6-screen Reel Cinemas - The Springs Souk that includes a first dedicated screen for the little ones - Reel Junior; and the Reel Boutique by Reel Cinemas at Rove Downtown, one of the UAE's first hotel cinemas.