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Sun 30 Sep 2018 10:54 AM

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Domestic appliance giant Miele sees 200% growth in the UAE

German company launched new flagship showroom 'Miele Experience Centre' on the Sheikh Zayed Road in Dubai

Domestic appliance giant Miele sees 200% growth in the UAE
The German company, which launched a new Miele Experience Centre in Dubai, said it expects the see a further spike in its business by 2020.

Premium domestic appliances manufacturer Miele has seen a 200 percent increase in its business in the UAE in the last five years, the company said.

The German company, which launched a new Miele Experience Centre in Dubai, said it expects the see a further spike in its business by 2020.

The custom-designed Miele Experience Centre, located on the Shiekh Zayed Road in Umm Al Sheif, features its largest display of appliances in the Middle East with more than 140 premium products.

In addition to the interactive experiences, the centre features in-house chef Francesca Busso, who will be on-site and offer daily live demonstrations using Miele appliances.

Customers will also have the opportunity to join complimentary cooking classes and enjoy recipes from the Miele kitchen.

“We are proud to open our newest Experience Centre in Dubai and bring such a broad range of products to this significant market,” said Stavros Politis, managing director of Miele UAE.

“Having outfitted some of the world’s most prestigious locations and iconic landmarks across the UAE, including the Burj Khalifa, Palazzo Versace, MBRM City (Mohammed Bin Rashid Al Maktoum) and residences in Emirates Hills, Dubai remains a trendsetter for the Middle East’s luxury market and we look forward to introducing more of our award-winning products into this market.”

A fourth-generation family-owned company, Miele has been operating for more than 119 years, has over 20,100 staff and an annual turnover of € 4.1 billion (2017/18 financial year), with year-on-year increase of 4.3%.

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