Prince Khaled bin Alwaleed bin Talal, the founder and CEO of KBW Ventures, is in talks to bring vegan F&B chain Plant Power Fast Food to the Middle East region.
In an exclusive interview with Arabian Business, Prince Khaled said he has signed a deal with Plant Power Fast Food to bring the popular restaurant chain to the region.
“It’s a restaurant that does plant-based hamburgers, hot dogs, chicken nuggets, French fries and milkshakes – and it’s absolutely killing it in the US,” Prince Khaled said.
“We’ve just closed a deal to invest with them and take the rights to open up these fast food joints in the region. It’s an amazing restaurant, and I couldn’t be happier with the partners. We see eye to eye, we have the same mission and we have the same passion. It’s just a beautiful company and I couldn’t be happier to be a part of it.”
Prince Khaled, who turned vegan in 2009, said the secret to selling healthy food is taste.
“Fast food is addictive – as long as you make it taste good, it doesn’t matter what you’re selling,” he said.
“In Bahrain they were asking what I thought about insects as a part of the protein drive. Are you kidding me? Who’s going to eat crickets or bugs? Even if you blend it into smoothies, why would you want to eat that? So this is why I’m really excited about fast food that really tastes good and looks amazing. As a matter of fact, one of their burgers is called the Big Zack – very reminiscent of the Big Mac, and it tastes exactly the same.”
Prince Khaled said while he plans to open an outlet next year, it may take until 2020 before he secures the right location.
“I can safely say [it will open] in the beginning of 2020. I’m working for something before that, but you have to get the location, you have to do the fit-out and it all takes time, but I would say beginning of 2020,” he said.
The full interview with Prince Khaled will appear in November's edition of CEO Middle East.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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