The Dubai Mall will host a month-long extravaganza of events from November 4-28 to celebrate its 10th birthday
The Dubai Mall will host a month-long extravaganza of events from November 4-28 to celebrate the 10th birthday of the world’s most-visited retail destination.
The Dubai Mall 10 Year Celebrations will include luxury fashion showcases and special entertainment, plus a host of prizes to win including three apartments from Emaar Properties.
The celebrations will include a show by a new live entertainment company created by entrepreneur, Guy Laliberté, founder of Cirque du Soleil. Entitled Talisman, it showcases video, lighting, lasers and special effects to create and immersive multimedia experience that will play nightly at Star Atrium.
More than 40 fashion brands will be holding events during the celebrations.
Emaar Malls’ flagship, The Dubai Mall, has welcomed more than 80 million annual visitors for the past four years – making it the most popular and visited mall in the world.
Emaar said that over the past decade, The Dubai Mall has created over 10,000 jobs.
Mohamed Alabbar, chairman of Emaar Properties and board member of Emaar Malls, said: “The economic impact of The Dubai Mall to the UAE’s economy has been wide-ranging. Transforming not just the retail sector but also creating new referral points in leisure, entertainment and hospitality, the mall has also played a defining role in positioning Dubai as a global fashion capital.
“Ever since its opening in November 2008 and the grand inauguration in May 2009, The Dubai Mall has continuously redefined the shopping and leisure experience for visitors, introducing innovative concepts, hosting celebrities, and serving as the destination of choice for families to come together and celebrate life.”
Patrick Bousquet-Chavanne, CEO of Emaar Malls, added: “No mall, anywhere in the world, has contributed so much to a community, as The Dubai Mall has in just ten years. The record annual visitor footfall, robust sales and steadfast appeal as a family leisure destination highlight the industry standards that the mall has set.”
The Dubai Mall, which boasts over 1,300 retail and food & beverage outlets, recently expanded its Fashion Avenue, welcoming an additional 150 luxury brands while future expansion plans include the Zabeel extension and the Fountain Views retail offer.