Partnership enables digital screens at ENOC and Tasjeel are to be accessible to advertisers online
Global technology firm LifeOnScreen has partnered with ENOC Retail and Tasjeel to offer new advertising concepts that serve clients and consumers at the same time.
ENOC and Tasjeel have combined customers traffic of 120 million people annually.
“We are honored to be considered partners with ENOC and Tasjeel,” said Salem bin Mesmar, member of the board at LifeOnScreen.
“Just like both brands, LifeOnScreen is very much service-oriented and technology driven. ENOC and Tasjeel are innovative to capitalize on their captive audience. On our part, we make it easy and convenient for them to monetize their footfall,” he said.
LifeOnScreen, which launched its Dubai operations in March 2018, focuses on digital advertising signs, offering digital billboards and screens in public spaces. Through the platform, brands can book their campaigns, selecting a location and date and paying online in one seamless transaction on lifeonscreen.com.
Susan Seibert, Business Development Director for LifeOnScreen, said, "LifeOnScreen is taking the traditional Out-Of-Home advertising from a local to a global scale. As the first online self-service marketplace of digital screens for advertisers, it offers advertisers of any size the choice to purchase their DOOH campaign within minutes affordably, straight from their smartphones.”
Digital Out of Home (DOOH) media is expected to account for over 50% of the total Out of Home media spending by 2020, while reports indicate that advertisements on digital screens have a high recall rate of over 70%, according to LifeOnScreen.
Commenting on the partnership, Zaid Alqufaidi, Managing Director, ENOC Retail said: “At ENOC Group, we continuously strive to innovate and identify ways to effectively reach out to our customers and enhance their experiences and as a result, we always look for opportunities to partner with companies that offer the latest technology. LifeOnScreen software will enable us to use our digital screen network to advertise to our consumers. We are proud to be the first government entities to adopt this latest innovation in digital technology for advertising.”