Jelly Belly ice cream brand has been created by JB Brands Management and initially has four parlours across the UAE
Jelly Belly, the world-famous jelly beans brand, is now available in ice cream form in the UAE after the launch of Jelly Belly Ice Cream.
The UAE ice cream brand has been created by JB Brands Management, under the chairmanship of Sheikh Mohammed Saud Sultan Al Qasimi and initially has four parlours across the country.
The brand said in a statement that it intends to expand its operations over the next 12 months beyond the first outlets at Al Seef, La Mer, Deira City Centre, and Ajman City Centre.
All products are developed by the resident chef and produced at the purpose-built JB MENA Ice Cream Factory in Dubai, using the finest natural ingredients for an authentic taste. the statement added.
Alongside 50 ice cream and sorbet flavours, many inspired by Jelly Belly’s most popular beans, customers can also enjoy original creations, signature toppings, and home-made bakery items, the statement said.
Paul Rason, Jelly Belly Ice Cream’s chief operating officer said: “With this being Jelly Belly’s first gourmet ice cream offering it was imperative to get the depth of flavour and authentic taste experience absolutely right.
"It is something we have achieved, exceeding expectations, with a combination of advanced technology, creativity, and passion and we are extremely proud to launch Jelly Belly Ice Cream here in the UAE, before taking the taste adventure further afield.”
Vasco Valenca, Jelly Belly Ice Cream’s chef, added: “From capturing the sweet intensity of Very Cherry, to creating the brand new Carrot Cake Ice Cream with actual carrot cake pieces, our quest for the highest quality ingredients has taken us around the world.
"Customer feedback has been fantastic and we’re continuously working to enhance our selection with seasonal flavours and tasty surprises.”