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Mon 29 Oct 2018 03:33 PM

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150,000 bookworms descend on first Big Bad Wolf Book Sale Dubai

After 255 consecutive hours of non-stop book sales, the Big Bad Wolf Book Sale Dubai has closed

150,000 bookworms descend on first Big Bad Wolf Book Sale Dubai
The sale’s 24-hour a day format saw over 150,000 avid readers descend on the Sound Stages venue in Dubai Studio City over 11 consecutive days.

After 255 consecutive hours of non-stop book sales, the Big Bad Wolf Book Sale Dubai – the city’s first hosting of the world’s biggest book sale – has officially closed.

The sale’s 24-hour a day format saw over 150,000 avid readers descend on the Sound Stages venue in Dubai Studio City over 11 consecutive days to grab books at up to 80 percent off regular retail prices.

A selection of over three million brand-new English-language books and a dedicated section featuring Arabic books proved a crowd-puller.

“Bringing the Big Bad Wolf Book Sale to Dubai is the realisation of a long-held dream for both myself and the event founders,” said Mohammed Al Aidaroos, managing partner of Ink Readable Books, the sale organiser. “We are appreciative of the unwavering support from our partners and the people of the UAE. Our customers have come from near and far to stock up on books and gifts for the upcoming holiday season.”

In addition to making books affordable for all sections of society, the Big Bad Wolf Book Sale Dubai underscored its commitment to give back to the community and cultivate a culture of reading. 

With sale organisers and event partners donating over 2,000 books to Emirates Red Crescent and Averda through its Red Readerhood Programme, the Dubai Studio City venue also donated 1,000 books to Emirates Red Crescent.

Big Bad Wolf Book Sale Dubai customers encouraged by the initiative weighed in by donating a further 3,000 brand-new books bought at the sale. All donated books will go towards benefitting underprivileged children.

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