UAE's Relam inks franchise deal for new restaurants

Casual Dining Group agrees new franchising deal for its Las Iguanas, Bella Italia and Oriel Grande Brasserie brands in the UAE
UAE's Relam inks franchise deal for new restaurants
Casual Dining Group, the operator of nearly 300 mid-market restaurant brands, has agreed a new franchising deal for its Las Iguanas, Bella Italia and Oriel Grande Brasserie brands in the UAE.
By Sam Bridge
Fri 16 Nov 2018 10:53 AM

UAE-based conglomerate Relam Investment has acquired the exclusive rights to the brand of Casual Dining Group, the owner of Las Iguanas, Bella Italia, and Oriel Grande Brasserie in the UAE.

The franchise deal paves the way for Relam Investment to open 11 restaurants in the UAE over the next four years, a statement said.

Casual Dining Group, the operator of nearly 300 mid-market restaurant brands, has agreed a new franchising deal for its Las Iguanas, Bella Italia and Oriel Grande Brasserie brands in the UAE.

Several locations in Dubai are being considered for the debut site, while Abu Dhabi will also be targeted for further openings, the statement added.

After recently committing to invest £300 million into technology and real estate in India, this will be Relam’s first food and drink investment.

The deal sees the first ever franchise for Oriel Grande Brasserie, CDG’s premium all-day restaurant concept, that currently operates three sites, all of which are at airports.

Sultan Ali Rashed Lootah, chairman and managing director of Relam Investment, said: “The food scene across the UAE, particularly in Dubai, is vibrant and exciting at this moment in time and we are very much looking forward to working together on this new partnership.”

Steve Richards, CEO, Casual Dining Group, added: “This latest agreement clearly demonstrates, once more, our ambition to gain a foothold in foreign markets, taking key learnings from the UK and applying them in other countries.”

Casual Dining Group said it already has agreements in Saudi Arabia, South Africa and Ireland while it is exploring further franchising opportunities in Asia, Europe and North Africa.

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