Revealed: the most recommended brands in the UAE, Saudi Arabia

The YouGov BrandIndex report reveals top spots are taken by Emirates and Emaar
Revealed: the most recommended brands in the UAE, Saudi Arabia
Dubai’s Emirates is the most recommended brands by consumers in the UAE.
By Sam Bridge
Sun 18 Nov 2018 01:18 AM

Dubai’s Emirates and real estate giant Emaar are the most recommended brands by consumers in the UAE and Saudi Arabia, according to a new study.

The YouGov BrandIndex report revealed that while the rankings in the UAE are dominated by digital and technology brands, Saudi Arabia’s top ten rankings showcase a mix of travel, real estate, consumer brands and financial services.

After Emirates, Emaar and dairy firm Almarai are the most endorsed brands by consumers in the UAE.

In Saudi Arabia, Emaar raced up to the top spot from number five last year, and is now closely followed by Emirates and then Al Baik.

The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much current and former customers endorsed brands over the past year by asking respondents "Would you recommend the brand to a friend or colleague?" or “Would you tell a friend or colleague to avoid the brand?”.

YouGov also revealed brands that have the most improved level of customer advocacy over the last 12 months. Pakistan International Airlines has seen the biggest improvement in its score in the UAE while car maker Kia has seen the greatest uplift in their scores in Saudi Arabia.

Scott Booth, head of YouGov BrandIndex - MENA, said: "YouGov BrandIndex Advocacy Rankings reveal brands that have made a significant impression on consumers, enough for them to endorse the brand to others.

"In the current digital world, it is no surprise that technology brands excel with consumers and dominate the rankings in the UAE. Travel & airlines, real estate and consumer brands also score well in the overall rankings.

"A recommendation from friend or family is one of the most powerful votes of confidence for a brand. The top ten brands in each market have managed to deliver positive experiences and have succeeded in building strong advocacy among their customers in these middle eastern countries.”

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