Dubai-based e-commerce platform AWOK.com has launched a Black November sale in run up to Black Friday, which will run through to November 26.
This is the third year the Black Friday sale is being organised on the AWOK.com website and last year, it reported a 100 percent increase in sales compared to the previous year.
The online retailer said that with the addition of the Black November campaign, it expects to see significant increase in its sales compared to other months of the year.
AWOK.com said it promises to offer discounts as high as 90 percent on a number of products, plus flash sales and some exclusive deals.
Ulugbek Yuldashev, CEO and founder, AWOK.com, said: “During the Black November sale, we expect huge surge in the number of visitors that come to shop on the website. Customers are at the centre of our every decision, and this Black November, they will find a wide product selection and hundreds of thousands of deals across all categories.”
He said some of the deals include Apple iPhone Xs for AED749, and the Apple iPad PRO for AED267.
The sales announcement comes as the regional e-commerce sector is booming in the UAE and expected to hit $20 billion in sales by 2020, according to a recent research report.
AWOK.com said it attracts approximately 10 million visitors per month and offers 70,000 products across 30 plus categories.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.