Dubai Shopping Festival (DSF) has been extended by one week for 2019, organisers announced on Tuesday.
The festival will be back for its 24th edition from December 26 to February 2, an extension from the original end date of January 26 announced last month,.
The event aims to attract shoppers from all over the world and features events, promotions and opportunities, coupled with fun and entertainment for all families.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSF will be the longest in its history.
Ahmed Al Khaja, CEO, DFRE, said: "Dubai Shopping Festival is one of the most popular festivals in the Retail Calendar and is enjoyed by thousands of residents and tourists alike each year.
"Such was the success of last year's festival, we're bringing it back bigger and better than ever before with an elongated, five-week programme of events, promotions and family entertainment.
"From deep discounts on a host of top-name brands, to life-changing opportunities to win and a packed calendar of world-class entertainment, Dubai will be a truly special place to be this Dubai Shopping Festival."For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.