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Sat 22 Dec 2018 10:44 AM

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E-commerce giant signs up as main sponsor of Saudi football club

Online retailer noon says partnership with Al Ittihad, one of Saudi Arabia's oldest football clubs, further strengthens the brand

E-commerce giant signs up as main sponsor of Saudi football club
Founded in 1927, Al Ittihad has won eight Saudi League titles to date, and holds 48 official championship wins, three of which are Asian championship titles.

E-commerce giant noon has announced that it has signed up to become the main sponsor of Al Ittihad Club Saudi Arabia.

Online retailer noon said its partnership with Al Ittihad, one of Saudi Arabia’s oldest football clubs, further strengthens the brand’s foundations in the region it was born.

The partnership was sealed at a signing ceremony attended by Dr Yasse Nassif, Al Ittihad CEO, Abdullah Kaboha, member of Al Ittihad board of directors, Mohamed Alabbar, noon founder, and Khalid Balghunaim, noon director of Saudi operations.

Alabbar said: "Sponsoring Al Ittihad, a team with a long history of great achievements, is an honour for us. We’re also excited to connect with Al Ittihad’s dedicated fan base.”

Loay Nazer, Al Ittihad president, added: “I would like to thank noon for their trust and dedication to Al Ittihad, one of the most beloved football clubs with a history of many formidable achievements that have positioned it as a leading football club in Saudi Arabian, the Middle East and Asia.”

The partnership will further support the growth of football in Saudi Arabia and promote the club across the country, and the region, a statement said.

Founded in 1927, Al Ittihad has won eight Saudi League titles to date, and holds 48 official championship wins, three of which are Asian championship titles.

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