Sales milestone reached in Concourse B early Saturday when Paul and Annelise Christensen purchased a Nikon D5300 SLR Camera
Dubai Duty Free has announced that it achieved its annual sales target of AED7.3 billion ($2 billion) in the early hours of Saturday.
The $2 billion milestone was reached in Concourse B at 12.43am local time when Paul and Annelise Christensen, a retired Danish couple, purchased a Nikon D5300 SLR Camera worth AED1,999.
Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free said: “2018 has been a good year for Dubai Duty Free, and we have been building up towards the $2 billion sales figure all year. We have been tracking the sales figures hour by hour over the past couple of days and it is fantastic to have achieved this figure before the end of the year.”
Once identified, the Christensens were presented with a DDF gift card for $2,000 by Dubai Duty Free officials.
They were transiting Dubai for the first time from Copenhagen to Sydney for their wedding anniversary.
Paul Christensen said: “My wife wanted to purchase gold and with this $2,000 gift card she can buy all the gold that she wants."
McLoughlin added: "A big thank you to our customers, our suppliers and of course our team of staff who, keep the operation running 24 hours a day.”
Dubai Duty Free, which celebrated its 35th anniversary on December 20, recorded sales of $20 million for its first full year of business. Of the original 100 staff who joined in 1983, 26 are still in active service, and the current staff figures are 6,200.