A raft of British food and beverage producers from multiple sectors are leveraging Dubai’s Gulfood mega fair to offset potential business losses in the event of a ‘no-deal exit' from Europe.
As the UK and European Union governments navigate the complex impasse over Brexit, nearly 80 British companies have gathered at this week’s Gulfood, comprising top-end of large-scale meat and dairy producers, right down to a plant-based meat alternative start-up.
The collective’s universal objective is to explore new deals in the Middle East, Africa and Asia to counter, at least partially, any potential revenue falls should a no-deal Brexit trigger tariff hikes on their exports to mainland Europe.
If the UK exits the European Union with a no-deal Brexit on March 29, it will automatically fall back on World Trade Organisation (WTO) rules.
Consequently, British food producers that continue exporting their products to EU member countries after Brexit will face tariff hikes.
According to recent reports and Gulfood exhibitors, British meat and dairy exporters eyeing continued exports to Europe face potential tariff increases northwards of 35 percent.
“We are throwing the net out as widely as possible,” said Henry Openshaw, export director, Grandma Singletons, a family-run cheesemaker based in the North West of England.
“If we lose our European business overnight, we will need to find a lot of new customers very quickly and that’s where Gulfood comes in,” he added.
“As a small, family-run business, we can’t be flying all around the world because it’s simply not economical. Gulfood is a great show for attracting a wide spectrum of people and we’ve had really positive conversations with buyers from Ukraine, Pakistan and across the Middle East.”
He said: “It’s impossible to give an intelligent view on post-Brexit because no-one knows what is coming down the road. It’s still unclear what impact we are looking at because no-one has written down any regulations yet and without visibility on tariffs it’s impossible to understand the sales implications.”
Dr Phil Hadley, international market development director at the Agriculture & Horticulture Development Board (AHDB), a levy organisation funded by farmers, growers and other entities across the supply chain, is optimistic Gulfood can ease the strain of Brexit.
“There is a huge opportunity in the regional market and Gulfood is the platform to embrace that opportunity,” said Hadley, as the AHDB rallies around 12 British meat producers at Gulfood.
“Gulfood is even more pertinent for us this year because Britain is a volume exporter of sheep meat and most of that volume has historically gone to the European market place. We have been more focused on growing our business in key international markets, but it has additional relevance this year because of potential trading difficulties with Europe post-Brexit. We will target markets that are looking for specific products and will pay a premium price for them.”
Jonathan Eckley, head of Asia Pacific Export for AHDB, agreed Gulfood now carries increased global significance for British food producers.
“Gulfood is an even more important show now because it goes beyond the Middle East region and is a global event – that’s why we have to tap into it. Some of my exporters come to the show because the logistical connections in Dubai mean we can see people from South America, China, Africa, Hong Kong – everyone is here.”
British-born opponent to the traditional meat industry, The Meatless Farm Company, a plant-based meat alternatives company which has signed a listing agreement with UAE-based supermarket chain, Spinney’s is also at Gulfood.
“No-one knows what’s going to happen on tariffs, everyone is hoping a Brexit agreement will be struck,” said Robert Woodall, CEO of the Meatless Farm Co. “The uncertainty doesn’t help, but Gulfood is an opportunity to offset that, do business outside of the EU and grow our business in a very important region. We’re using Gulfood to tap into the Middle East and Asia-Pacific.”For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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