16% of UAE residents still sceptical of buying car digitally, prefer to buy offline
Almost one in five UAE (19 percent) residents may buy a new car online, according to new research by YouGov, with more men opting for the option at 21 percent than women at 14 percent.
A quarter of residents, 25 percent, would buy a second-hand car online, while 41 percent would buy it only if it came with an online discount, and 19 percent would buy it if it was a limited edition model on sale.
Moreover, 16 percent of UAE residents would buy a car digitally irrespective of online discounts or offers, but 20 percent would not.
When deciding to buy a car, 48 percent of residents research and compare prices and features of different car models online.
However, 16 percent prefer to research cars online but buy offline, and 10 percent are cautious of purchasing a car digitally and would rather buy it the traditional way.
The UAE’s Smart Dubai initiative launched the DubaiNow app, which covers all stages of driving a car in the emirate, to make car ownership easier and faster. Around 73 percent of residents are happy about its introduction, 50 percent believe it will save time and effort, and 23 percent believe it will ensure more transparency between parties involved.
YouGov research also found out that over half of UAE residents, 55 percent, intend to buy a car in the next six months. Of these people, 64 percent want a new car, while 36 percent want a second-hand vehicle. A higher number of men (61 percent) are likely to purchase a car in the next few months when compared to women (45 percent).
Half of those surveyed feel car brands and the fuel economy will have the biggest impact on their decision to buy a car.
Offers also impact their buying decision, with 30 percent of people influenced by Ramadan offers to buy a car.
The data was collected online by YouGov Omnibus from 1,009 respondents in the UAE between 27th March and 3rd April 2019 using YouGov’s panel of more than 6 million people worldwide.