Dubai Summer Surprises (DSS), Dubai’s annual summer festival, returns to the city from June 21 to August 3, bringing residents and tourists a six-week line-up of sales, promotions and events, it was announced on Tuesday.
Organised by Dubai Festivals and Retail Establishment (DFRE), the 22nd edition of DSS will offer an array of summer deals across the city’s shopping outlets, attractions, hotel staycations and family entertainment.
Returning favourites include Modhesh World, Deal of the Day and live concerts while the festival will also offer new elements including huge chances to win life-changing prizes throughout the summer period, a statement said.
Ahmed Al Khaja, CEO of DFRE, said: “There is always great anticipation and excitement among the city’s residents and visitors for Dubai Summer Surprises, so we are very pleased to reveal this edition’s dates.
"As one of the most popular events of the Retail Calendar, the annual summer festival attracts visitors from all over the world, offering six-week of sales, chances to win and world-class entertainment. We look forward to the incredible events and activations that our retail partners have in store for this year’s festival and once again welcome and encourage everyone to experience all that Dubai has to offer during the summer months.”For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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