IKEA UAE has recreated rooms from TV classics The Simpsons, Friends and Stranger Things
In a bid to show it can cater to all the cultures that call the country home, IKEA UAE has recreated rooms from three of the world’s most popular television series.
As part of its ‘Real Life’ series, IKEA recreated the iconic living rooms of The Simpsons, Friends and Stranger Things.
The series was designed to serve as inspiration to IKEA’s audience and showcase ways in the brand’s furniture and solutions could be used.
To complete the rooms, thousands of items were collected from IKEA’s catalogue and website. Following a two-month search, the pieces – as similar as possible or identical to those seen on TV – were chosen.
The selected items were then sent to a 3D studio, which integrated the furniture into the rooms. Each room then became a print ad and point-of-sale poster.
“The real-life series truly embodies the IKEA mission to create a better everyday life for the many people,” said Vinod Jayan, managing director of IKEA UAE, Egypt and Oman.
“We wanted to show all our customers here in the UAE how they could bring to life the iconic living spaces they see in their favourite shows,” he added. “Like the selected television shows, IKEA appeals to the many, regardless of their background or living situation.”
The series is now being expanded beyond print, with a new website launched that features more content and new features.
It will also be used on IKEA’s social media channels, catalogues and at a live-event in the Middle East in which people will be able to visit the recreated TV rooms.