A Saudi online beauty retail platform has launched a new app allowing potential shoppers to engage in virtual make-up sessions without having to physically visit stores.
Saudi e-commerce site Golden Scent has launched Virtual Try-On, which is described as an “Augmented Reality” feature and will be available on the platform’s Android & iPhone app.
“Users of the app can now rely on the smart feature to test makeup products from the comfort of their own homes before purchasing them from Golden Scent’s online store,” the company said in a press statement.
The platform said research by other global e-commerce sites showed that adopting such initiatives has been proven to help boost sales.
"We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience," Malik Al Shehab, co-founder and CEO of Golden Scent, was quoted as saying.
Golden Scent offers a range of branded perfumes, cosmetics, skincare and hair products. Founded in 2014, it operates in Saudi Arabia, the United Arab Emirates and Kuwait.
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