UAE-based FMCG firm Truebell expands to include probiotics products

The company recently opened a 25,000 sq m facility in Dubai Industrial Park
UAE-based FMCG firm Truebell expands to include probiotics products
According to Allied Market Research, the global probiotic market is expected to reach $57.4 billion by 2022, rising at a compound annual growth rate (CAGR) of 7.7 percent.
By Staff writer
Mon 01 Jul 2019 08:48 AM

UAE-headquartered fast-moving consumer goods (FMCG) importer Truebell has announced plans to expand its portfolio of probiotic products following the opening of a distribution centre in Dubai Industrial Park.

Currently, Truebell has over 60 global products in its portfolio, including Japanese probiotic fermented milk drink Yakult.  

“Probiotics are very sensitive products – often with very short shelf lives – therefore they require an efficient cold chain network in order to be delivered from where they are manufactured to the retaielrs where they are sold in a careful and timely manner,” said Bhusant J. Gandhi, the divisional manager of Truebell’s retail and food service.

Truebell specialises in perishable air products of 14 to 45 days, Gandhi added.

“For our existing probiotic product Yakult, the Japanese probiotic fermented milk, we fly pallets over on a weekly basis to each of the GCC markets in which we distribute including UAE, Kuwait, Oman and Bahrain,” he said. “We have our own facilities in each of these logistics hubs.”

According to Allied Market Research, the global probiotic market is expected to reach $57.4 billion by 2022, rising at a compound annual growth rate (CAGR) of 7.7 percent.

In the Middle East and Africa, reports indicate that the region’s probiotic market will grow to nearly $14.77 billion by 2023.

Truebell’s 25,000 sq m facility in DIP features 21,000 storage locations and counts on a fleet of 45 trucks to transport probiotics.

“In addition to this, our advanced monitoring system provides full reassurance and satisfaction that if something were to go wrong in the supply chain we can quickly and effectively pinpoint the cause and rectify immediately,” Gandhi said.

Truebell has a presence in 20 countries around the world, with over 10,000 products including over 60 global brands.

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