The event comes as the UAE this year legalised the same of e-cigarettes and vaping devices
Following a new law in April to legalise the sale of e-cigarettes and other vaping devices in the United Arab Emirates, Dubai is set to host the World Vape Show in June next year, it was reported on Sunday.
The World Vape Show will take place from 3-5 June 2020 at the Dubai World Trade Centre and will include over 50 international retailers, wholesalers and distributors from around the world.
“Before April 2019 it was against the law for retailers in the UAE to sell e-cigarette products but now there are huge opportunities for both manufacturers and retailers to take advantage of,” said Steve Diprose, managing director at Quartz Business Media, the organisers of the event.
“We have created this event to bring the industry together in a new market, to understand how suppliers can reach end users, how the vaping category in-store can drive footfall, sales and profits, and what we can learn from both specialist outlets and the big retailers.”
In April the Emirates Authority for Standardisation and Metrology (ESMA) introduced new regulations to legalise the sale of e-cigarettes and vaping devices.
“ESMA aims to issue this standard to regulate and create awareness about the ingredients used in the products, in order to ensure no banned substances are mixed in these products, posing a danger to public health,” ESMA Director General Abdullah Al Muaini is quoted as saying by Gulf News.
The global vaping and e-cigarette market is set to be worth $53.4 billion by 2024, according to market intelligence company VynZ Research.
The market in the Middle East and Africa was valued at around $267.9 million in 2018 and is expcted to grow by around 9.74 percent each year between 2019 and 2024.
Last week, the UAE Cabinet also announced a decision to expand the list of excise taxable products to include electronic smoking devices, starting from January 1, 2020.
"The decision aims at reducing the consumption of harmful products that put the health of people and environment at risk," the government statement said.