Brand View: JustClean currently operates in Kuwait, Bahrain, the UAE and the Eastern Province of Saudi Arabia, with plans to open in Jeddah and Riyadh before the end of the year
JustClean is the Kuwait-based technology company that is revolutionizing the laundry business in the Arabian Gulf region by taking it, and shaking it up, online.
Every day, growing numbers of consumers use the JustClean platform to get their laundry done, thanks to a “click and easy” process delivering wash and iron, dry clean and many more solutions from hundreds of laundries.
The company is three businesses in one, namely a marketplace application, a logistics operation as well as a SaaS (software as a service) business.
Currently operating in Kuwait, Bahrain, the UAE and the Eastern Province of Saudi Arabia, JustClean will open for business in Jeddah and Riyadh before the end of the year, with entry into other international markets to follow early next year.
Established in 2016, JustClean represents the vision of brothers and co-founders Athbi and Nouri Al Enezi to create an organised laundry marketplace where people, through a simple click, can choose their required laundry service from a concise pre-selected list.
Inspired by growing e-commerce business in the region and the lack of technology available to “do the laundry”, they developed a highly functional App which has moved a traditional industry from offline to the thriving eMarket place.
JustClean has revolutionised a traditional off-line service to make it user friendly, convenient and hassle free for consumers, at the same time giving laundry service providers who sign up access to a huge customer base.
Originally launched in Kuwait in 2016 under the brand name MASBAGTI - meaning ‘my laundry’ in Arabic - the company attracted investment a year later by Faith Capital Holding, the Kuwait-based venture capital fund.
As a result of the investment of Faith Capital Holding, Deputy Chairman and CEO, Mohammad Jaffar, was installed as CEO of the start-up, and the brand name was changed to JustClean in the face of strong demand for the new App service, allowing the brand to scale with the new name.
In February 2019 Faith Capital announced it had closed a $8 million Series A round of financing in the company, enabling its growth across the GCC region, while also expanding the logistics and SaaS arms of the business. JustClean has since invested in its B2B outreach by introducing a laundry management solution, as well as logistical support for the vendors in its marketplace, as part of plans to stand out from the competition as it expands.
“Three years ago the company had two founders only, and their office was their car,” said Mohammed Jaffar. “Thanks to Allah, we have exceeded 130 employees and are growing fast. We plan to expand beyond the GCC in 2020.”
Athbi Al Enezi says: “Our overall vision at JustClean is to revolutionize the laundry industry by creating products that help all stakeholders in the process of garment care through solutions that address the needs and wants of the laundries, customers, and market at large. My brother and I identified a crucial problem within the laundry sector that was a hassle to both laundry owners and customers alike. We launched our initial on-demand laundry marketplace application with the intention of disrupting the traditional ‘way’ of doing the laundry.”
Nouri Al Enezi comments: “We want to upgrade what is considered to be a large and underdeveloped sector through this technology. We would like to see JustClean listed on a major international stock exchange. The single biggest challenge is shifting the mindset of traditional offline behaviour to a more progressive online behaviour both on a B2B and B2C level.”
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