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Fri 20 Sep 2019 12:55 AM

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UAE e-commerce start-up sells rare clothing, fights forgery threat

Baza Bazaar, an e-commerce start-up that sells rare clothing, sneakers, has gone live in the UAE

UAE e-commerce start-up sells rare clothing, fights forgery threat
Online retailer says it will offer renowned brands such as Nike Air Jordans that can be difficult to find.

Baza Bazaar, an e-commerce start-up that sells rare streetwear clothing, sneakers, accessories, and decor, has gone live in the UAE.

The online retailer said it will offer renowned brands such as Supreme, Bape, Kith, Kaws, and Off-White, along with collections from artists such as Takashi Murakami and collaborations such as Nike Air Jordans, and Adidas Yeezys.

"These products have limited releases which result in customers needing to know the right people, depending on raffles, or standing in exceedingly long lines to even stand a fraction of a chance at securing one of these coveted releases," it said in a statement.

It added that authenticity has become increasingly important around the world with worldwide counterfeit products said to be worth over a trillion dollars.

Baza Bazaar said it hopes to support the UAE in its fight against counterfeit products by being the first organisation to use artificial intelligence and big data analysis in combination with human tests for authentication in the region.

If an item fails the authentication process, the customer is notified and the order is cancelled.

Baza Bazaar CEO, Prem Sehgal, said: "The imminent Expo 2020 is poised to be the next catalyst in this country's rapid innovation and growth. As such, brands and styles that haven't been available or seen in this part of the world will surely become commonplace in the next few years as more expatriates enter this country and bring their unique sense of fashion. Customers need to have a source for authentic products."

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