Font Size

- Aa +

Fri 27 Sep 2019 12:55 AM

Font Size

- Aa +

Dubai event set to lift lid on reinvention of food production

Gulfood Manufacturing will tackle growing food safety and waste concerns when it returns to Dubai in October

Dubai event set to lift lid on reinvention of food production
Gulfood Manufacturing is the largest food and beverage processing and packaging show in the Middle East, Asia and Africa.

Gulfood Manufacturing, the largest food and beverage processing and packaging show in the Middle East, Asia and Africa, will lift the lid on the reinvention of food production when it returns for its sixth edition at Dubai World Trade Centre from October 29-31.

The show will be held as manufacturers race to improve efficiency and pricing while complying with increasing regulation.

Growing food safety and waste concerns and a desire to get produce to market faster and more affordable are now driving innovation and impacting the equipment producers choose in a fiercely competitive F&B market.

Gulfood Manufacturing 2019 will address these and other industry issues with the latest in processing technology on show across 81,000 square metres of exhibition space.

Tailored networking opportunities afforded at the mega event will also shape the industry’s future, with sector-wide collaboration crucial to meeting the challenges, according to Swiss flavours manufacturing powerhouse Givaudan.

The firm is making its Gulfood Manufacturing debut this year, aiming to use the platform to seek out partners to “co-create and innovate”.

Antonoine Khalil, Givaudan’s commercial head – Africa & the Middle East, believes current industry challenges cannot be solved in isolation, adding: “Some of the challenges we’re seeing include changing consumer attitudes towards ingredients, origin, labelling, authenticity, sustainability, health and wellness. Consumer attitudes have significantly evolved in recent years – not only in mature markets – and we need to respond with speed, efficiency and new solutions."

Another Gulfood Manufacturing debutant from Switzerland, Firmenich, the world’s largest privately-owned fragrance and flavour company, will be demonstrating its innovations for fat and salt reduction, MSG replacers, taste enhancers and alternative ‘green’ protein solutions amid the trend for sugar reduction and going ‘natural’.

“In tackling today’s malnutrition crisis, our latest technology TastePRINT can reduce up to 100 percent of added sugar naturally while keeping an equal taste experience. This year alone with our taste modulation technologies we removed 215 metric tonnes of sugar from products that consumers love, taking 870 billion calories out of their diets,” said Thoger Larsen, VP Flavors IMA, Firmenich.

Firmenich’s sugar reduction expertise will be leveraged at the second Gulfood Manufacturing FoodTech Summit when the company’s VP of Taste, Imad Farhat, will discuss the latest developments.

The second edition of the Summit will bring together international F&B experts and industry leaders, key decision makers and innovators to discuss global market developments and the latest solutions helping the industry improve efficiency, productivity, and quality.

Sharing the FoodTech Summit platform will be Sudarsan Thattai, the CIO of Lineage, who will explore emerging cold chain technologies, while Ignacio Ramirez Rico, managing director of Winnow MENA, will address waste reduction through a case study of the Emaar Hospitality Group, the first company to mobilise cutting-edge AI technology into its UAE kitchens.

Gulfood Manufacturing now has a well-established reputation as a multi-billion-dollar business transaction space with five dedicated sectors to improve the buyer and seller experience: Ingredients, Processing, Packaging, Automation & Controls, and Supply Chain Solutions – that will house more than 1600 local, regional and international suppliers and industry service providers from 60 countries as well as tens of thousands of visitors.

Gulfood Manufacturing 2019 will run alongside co-located events including Private Label and Licensing Middle East Exhibition, SEAFEX Middle East, the only professional seafood event for the Middle East, Africa and Asia and Yummex ME, the platform for producers and manufacturers spanning the global sweets, confectionery and snacks industry.

For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.