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Thu 26 Sep 2019 01:59 PM

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Emirates, Emaar ink deal to debut immersive mall experiences

Emirates A380 Experience to be refreshed and new Emirates Official Stores to open under agreement with Emaar

Emirates, Emaar ink deal to debut immersive mall experiences
The Emirates A380 Experience, the region's only public A380 flight simulator has been relocated to the second floor of The Dubai Mall, next to the Dubai Aquarium & Underwater Zoo.

Emirates, in partnership with Emaar, is gearing up to debut a range of immersive experiences for mall visitors including a revamped Emirates A380 Experience and new Emirates Official Stores across three locations in Dubai Mall.

Emirates said it is joining up with Emaar to connect to a broad local and international audience through interactive brand experiences like the Emirates A380 Simulator and KidZania.

The airline added that the larger goal is to "excite visitors across all ages by delivering a memorable, tangible piece of Emirates".

The Emirates A380 Experience, the region's only public A380 flight simulator has been relocated to the second floor of The Dubai Mall, next to the Dubai Aquarium & Underwater Zoo.

Emirates also said it will again sponsor KidZania to bring more educational role-play opportunities in aviation for children.

Customers entering the kids' edutainment venue over the coming months can expect to 'check-in' at the main Emirates branded counters, receive their boarding passes, enter an aircraft fuselage, and role play as pilots, cabin crew and aircraft engineers.

Shoppers at The Dubai Mall will soon also be able to find Emirates Official Store products at multiple locations including KidZania, Burj Khalifa's observatory deck and the Dubai Mall Aquarium & Underwater Zoo.

Emirates branding will also be featured across all Reel Cinemas lobbies in Dubai, in addition to cinema screen advertising.

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