Expo 2020 Dubai and Al Ain Farms to promote sustainability and innovation at global event
Al Ain Farms has been named official dairy provider of Expo 2020 Dubai.
The UAE’s largest integrated dairy company will help drive awareness of the event through various cross-branding opportunities, competitions and social media initiatives.
Najeeb Mohammed Al-Ali, executive director, Expo 2020 Dubai Bureau, said: “By locally sourcing Expo’s dairy requirements, we will help minimise our food miles, lower our environmental impact and support our sustainable food and beverage ethos.”
The company will also install a mock up farm at the Expo 2020 site, which will help promote the UAE’s cultural heritage.
Mohammed Saif Al Suwaidi, chairman of the Board of Directors, Al Ain Farms, added: “By leveraging our household name, Expo 2020’s key messages will hit every corner of the UAE, reaching millions of adults and children alike.”
Al Ain Farms was formed under the vision of the nation’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan.
Expo 2020 Dubai is expected to welcome an anticipated 25 million visits over 173 days, on the eve of the nation’s Golden Jubilee.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.