Presentation boxes previously used by perfume brand have been replaced with pouches made from recycled materials
Dubai-based perfumery brand Arcadia has launched a rebranded product range with a strong emphasis on sustainability.
Complementing the cruelty, paraben and chemical-free fragrances, the company has recycled all cardboard presentation boxes previously used with pouches made from recycled materials in the UAE.
Arcadia owner Amna Al Habtoor, said: “We wanted to take the expertise garnered in the last two years and expand our footprint internationally to meet the demand from around the world. To do this we have relaunched the brand to make it more natural and the packaging more sustainable while staying true to real moments and memories the fragrances evoke.”
To date, the company has developed several premium retail partnerships in the GCC including Robinsons, Form Hotel, all Zoo Concept stores, Louvre Abu Dhabi, Ounass, the Cultural Foundation at Al Hosn cultural site in Abu Dhabi, The Library Abu Dhabi and Ras Al Khaimah, the Chedi Boutique, Oman and Thouqi.com, Kuwait.
Arcadia recently collaborated with leading luxury fashion retail platform Farfetch, the Swiss luxury watchmaker and jeweller, Piaget and Bentley and was also recently appointed patron to the Rolls Royce Club’s 100th anniversary ceremony in London.