By Bernd Debusmann Jr
Launched in 2017, Keno uses eco-friendly techniques to clean users' vehicles, cutting down on water usage by 99 percent
Kuwait-based laundry technology company JustClean has announced a ‘strategic investment’ in Dubai-based car care on demand application Keno.
In a statement, JustClean said it participated in a recent funding round for Keno because of a shared strategy of taking vital everyday services online and deliver them directly to consumers.
Launched in 2017, Keno uses eco-friendly techniques to clean users’ vehicles, cutting down on water usage by 99 percent.
The app delivers a number of on-demand services to one’s home, workplace or car park, ranging from AED 40 for body wash or an AED 95 for interior disinfecting and deep-stain removal.
“We’re very happy to confirm our investment in Keno because we see great potential for the continued growth of a company which has so much in common with JustClean,” CEO Mohammed Jaffar said.
Jaffar added that, like JustClean, Keno is “transforming a largely undeveloped business through the use of technology to take an important service straight to consumers, saving them a great deal of time and hassle”.
Athbi Al Enezi, the co-founder and managing partner of JustClean said that the investments by JustCelan and other investors will help drive Keno’s expansion in the UAE and in the rest of the GCC at a later stage.
JustClean connects hundreds of laundry services with consumers across the region. It also operates a growing logistics operation in Kuwait, the UAE, Bahrain and Saudi Arabia, as well as a SaaS (software as a service) business.
The firm recently expanded operations from Saudi Arabia’s Eastern Province to Jeddah last month, and has plans to expand to Riyadh later this year and to other international markets next year.