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Mon 4 Nov 2019 02:22 PM

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How Dubai aims to attract 25m visitors to Expo 2020

More than 1,000 authorised ticket resellers around the world indicate commitments for over 2 million tickets prior to official launch

How Dubai aims to attract 25m visitors to Expo 2020

Tickets will give holders access to a once-in-a-lifetime experience, including 60-plus live shows each day, future-shaping technologies, performances from world-famous artists, daily parades, cutting-edge architecture, special celebrations and more than 200 food and beverage outlets.

Expo 2020 Dubai’s ambition to draw 25 million visits through its gates is on track after more than 1,000 authorised ticket resellers (ATRs) have signed up in key markets around the world.

The global network, which includes online travel agents, tour operators, hotel groups and airlines, is crucial to Expo 2020 achieving its goal to welcome 70 percent of visitors from outside the UAE and make the next Expo the most international in its 168-year history.

Expo 2020 organisers said they are facilitating the creation of value-added travel packages for international visitors to experience the mega event.

Expo 2020 Dubai to distribute more than 40,000 free ice creams

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Sanjive Khosla, chief commercial officer, Expo 2020 Dubai, said: “Expo 2020’s comprehensive ATR network surpasses any previous World Expo at this stage of event preparations. The global travel industry is the main conduit that will drive international visitation, and with our solid start we are on track to attract the most international audience ever to a World Expo.”

Khosla added that Expo 2020 has activated reseller networks in target markets based on how prospective visitors in those countries book tickets at varying stages of their journey-planning process.

So far, the ATR network represents indicative commitments for more than two million tickets.

A single-day adult (ages 18 and over) ticket will cost AED120 ($33). A three-day pass, which is valid for a two-week period after first use, will be priced at AED260. Expo 2020 will also offer a range of concessions to students, children aged five and under, seniors aged 65 and over, as well as people of determination and their assistants. Tickets go on sale next year.

Tickets will give holders access to a once-in-a-lifetime experience, including 60-plus live shows each day, future-shaping technologies, performances from world-famous artists, daily parades, cutting-edge architecture, special celebrations and more than 200 food and beverage outlets serving a world of cuisines, as well as the opportunity to visit 192 country pavilions.

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