By Sam Bridge
Al Tayer Motors says new showroom is more than four times bigger than previous Dubai showroom for Ferrari
One of the largest Ferrari showrooms in the world has been opened in Dubai by Al Tayer Motors, the official importer in the UAE for the Italian supercar maker.
The new showroom, located in the Al Manara area on Sheikh Zayed Road, covers 3,642 square metres, more than four times the size of the previous showroom, Al Tayer Motors said.
Ashok Khanna, CEO of Al Tayer Motors, said: “We are incredibly excited to officially open our new, state-of-the-art Ferrari showroom here in Dubai.
"Our journey with Ferrari started more than 25 years ago with a facility on Zabeel Road, and today we reflect upon how far we have travelled since then. We are truly proud of our new home, which will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients."
He said that instead of a generic showroom concept, Al Tayer Motors has imagined a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their common love of the brand.
Dieter Knechtel, CEO Far East and Middle East, Ferrari, added: “We are truly proud of this outstanding facility; a new Ferrari flagship in one of the most vibrant cities in the world.
"Together with our longstanding partner, Al Tayer Motors, we are on a journey to deliver an exceptional experience to existing and future Ferrari clients and I believe this showroom will become home to them.”
The ground floor of the new showroom features a main display area, which accommodates the entire Ferrari range, sitting alongside a client lounge with a private coffee bar.
It also features a Configurator Room equipped with state-of the art technology and a selection of options and materials, while the most discerning clients can access the exclusive Atelier, inspired by the experience offered in the factory at Maranello and featuring samples of special paint colours, liveries, leathers and noble materials.
The entire first floor is dedicated to Ferrari Approved, the Prancing Horse’s pre-owned certification programme.
The Ferrari team can be found in the office area on the second floor.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.