By Sam Bridge
Saudi Arabia is the second-largest tourism market for Dubai and has welcomed over 924,000 visitors this year from January to July
Seera Group, the travel services company, has been appointed as Saudi Arabia’s first official ticket reseller for Expo 2020 Dubai, the global mega event that will be held from October 2020 for a six-month period.
Seera said it will promote and sell Expo 2020 Dubai tickets and travel packages across all its platforms, including Elaa, the group’s specialised travel management business, as well as directly to end consumers through Almosafer, the group’s consumer travel brand.
Saudi Arabia is the second-largest tourism market for Dubai and has welcomed over 924,000 visitors this year from January to July, and Expo 2020 expects to welcome a large number of visitors from the kingdom.
With 192 countries expected to participate, Expo 2020 Dubai is targeting over 25 million visits.
Abdullah Bin Nasser Aldawood, CEO, Seera Group, said: “Our agreement with Expo 2020 Dubai to be the first official ticket reseller for Saudi Arabia underlines our strong industry credentials.
"We will focus on promoting the event to a wide Saudi audience, which will further strengthen the warm relations shared by Saudi Arabia and the UAE. We will also highlight the Saudi pavilion at Expo 2020 Dubai, which will celebrate the rich cultural legacy and transformational growth of the kingdom led by Saudi Vision 2030.”
Saudi Arabia has recently unveiled the design of its pavilion for Expo 2020 Dubai – projected as a "window to the future" that symbolises the nation's heritage and vibrant modern economy.
Visitors to Expo 2020 Dubai will be able to explore interactive exhibitions, entertainment, engaging discussions and educational forums.
Sanjive Khosla, chief commercial officer, Expo 2020 Dubai, said: “From more than sixty shows a day, to 200 restaurants, the sheer scale of experiences of offer is incredible. We’re delighted to be working with Seera Group to sell tickets for this once-in-a-lifetime experience, and can’t wait to welcome tens of thousands of visitors from Saudi Arabia.”