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Tue 19 Nov 2019 02:00 PM

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US burger chain Freddy's picks Dubai for first overseas restaurant

Freddy's Frozen Custard & Steakburgers says it will open its first international full-fledged restaurant at Nakheel Mall next month

US burger chain Freddy's picks Dubai for first overseas restaurant

Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers has announced it will open its first international full-fledged restaurant at Nakheel Mall next month.

The move comes after the brand opened food court outlets in Dubai Mall and Mall of the Emirates this summer.

Scheduled to open on December 10, the 2,100 square foot restaurant in Nakheel Mall can accommodate 82 diners.

With décor inspired by the 50s, the restaurant is located adjacent to the mall cinemas.

“This is now our third opening in less than six months, so it is safe to say that we are on track with our robust expansion plan for Freddy’s in the region," said Yousef Khattar, managing director, Tastebuds Group, which operates Freddy’s in the region.

"We are so excited to be opening in Nakheel Mall, an exciting new space that is certain to attract huge footfall thanks to its perfect mix of retail businesses, food and beverage outlets and entertainment venues."

Freddy’s also recently launched city-wide delivery partnering with all major delivery providers including Zomato, Deliveroo, Uber Eats and Talabat.

“This new opening is also significant as it will allow us to extend our delivery service to Palm Jumeirah and other communities across New Dubai,” added Khattar.

Co-founded in 2002 by Scott Redler, and Bill, Randy and Freddy Simon, Freddy’s offers a combination of cooked-to-order steakburgers, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce and frozen custard that is freshly churned throughout the day.

Today, Freddy’s has grown to more than 350 locations in the United States and now three international locations in Dubai.

“The success we have seen since we opened our food court outlets in Dubai Mall and Mall of the Emirates has been heartening... Buoyed by the positive start and the rave reviews we have been receiving, we are excited at the prospect of opening at Nakheel Mall and delivering the unparalleled Freddy’s experience to a new audience,” said Redler, COO and co-founder.

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