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Fri 13 Dec 2019 01:04 AM

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How Dubai aims to use shopper data to boost retail sector

Smart Dubai and the Dubai Department of Economic Development have announced a joint new data initiative for the retail sector

How Dubai aims to use shopper data to boost retail sector

The new initiative seeks to enhance the resilience of the retail sector by developing an understanding of the demographics and behaviours of shoppers, such as spending or visiting patterns.

Smart Dubai and the Dubai Department of Economic Development (DED – Dubai Economy) have announced a joint new data initiative for the retail sector, part of the Private Sector Data Engagement Strategy.

The new initiative seeks to enhance the resilience of the retail sector by developing an understanding of the demographics and behaviours of shoppers, such as spending or visiting patterns. It will also provide insights into citywide data to inform economic policy decision-making.

Smart Dubai is partnering with the Dubai Department of Economic Development, Majid Al Futtaim and du.

“Data is the foundation of smart cities; we’ve said this before on numerous occasions, and we reiterate it as we add yet another milestone on Dubai’s journey to harness the power of data and drive its plans to become the smartest and happiest city in the world,” said Dr Aisha Bint Butti Bin Bishr, director general, Smart Dubai.

“Our focus on the retail sector stems from the immense contribution it makes to Dubai’s economy,” she added, noting that the sector accounted for 26.4 percent of GDP.

Joe Abi Akl, acting chief corporate development officer at Majid Al Futtaim – Holding, said: “In today’s knowledge economy, it’s becoming more and more relevant for the private and public sectors to share open and anonymised data for the greater good of Dubai, its economy and its people.”

The data-sharing initiative will strike a balance between encouraging exchange and extraction of the value of data, on one hand, and security, privacy, data protection on the other, a statement said.

It will be overseen by a multi-stakeholder steering committee, co-chaired by Dubai Economy's director general Sami Al Qamzi and Bin Bishr.

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