By Sam Bridge
Dubai Mall debut in partnership with The BootRoom Collection offers fans exclusive products and services
The first officially licensed Liverpool FC stand-alone store in Dubai opened its doors on Wednesday in The Dubai Mall.
In partnership with The BootRoom Collection, the official Liverpool FC concept store offers fans a chance to purchase merchandise and memorabilia exclusive to the club.
Boasting the widest range of LFC licensed products, including home, away and third kits for adults and children, as well as classic retro pieces and gifting items, the store also provides exclusive memorabilia items such as signed shirts, boots, balls and images from some of the current LFC players along with legends of Anfield.
Through the store, fans will also be able to make telephone reservations to ensure they get the latest items first, a statement said.
Fans also have the opportunity to personalise their shirts with an exclusive in-store service that prints names in the official LFC font.
There's also an in-store photo opportunity with the “This is Anfield” sign - as the players do on match day.
Craig McKelvie, founder and CEO of The BootRoom Collection, said:
“When Liverpool FC approached The BootRoom Collection earlier this year to discuss the opportunity to open the first officially licensed LFC store in Dubai, I knew this was not an opportunity to pass up.
"As a lifelong Liverpool FC supporter, I am delighted to be working with one of the world’s most iconic sporting brands to offer a wide range of LFC merchandise and memorabilia."
Mike Cox, senior vice president, Merchandise, Liverpool FC, added: “We’re delighted to be able to offer Reds in Dubai the opportunity to feel closer to Anfield through our new official store in The Dubai Mall.”