By Sam Bridge
The anniversary discount over 72 hours sees a spending spree at Dubai International and at Al Maktoum International airports
Dubai Duty Free has launched its annual three-day sale to celebrate its 36th anniversary.
Passengers travelling through Dubai's two international airports will be able to claim a 25 percent discount on a wide range of merchandise until just before midnight on December 20.
The anniversary discount over 72 hours sees a spending spree at Dubai International and at Al Maktoum International airports which last year totalled AED191 million ($52.33million).
Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free said: “The anniversary celebrations spread over three days are fantastic and we are glad to see such positive sales results across all the concourses. Extending a 25 percent discount to our customers is our way of saying thank you for their support throughout the year.”
The first anniversary sale Dubai Duty Free introduced was on its 20th anniversary in 2003.
Cosmetics was the highest selling category during last year's event with sales of AED46 million, followed by watches (AED35.48 million) and perfumes (AED34.23 million).