By Bernd Debusmann Jr
The sale - which saw 25 percent discounts on a wide range of merchandise - began on midnight on December 18 and continued until Friday, December 20
Dubai Duty free sales totalled AED209.48 million ($57.39m) during a three-day sale last week to mark its 36th anniversary, the company said on Monday.
The sale – which saw 25 percent discounts on a wide range of merchandise – began on midnight on December 18 and continued until Friday, December 20.
The 72-hour event generated sales of $13.65m on December 18, $13.5m on December 19, and $30.59m on December 20.
According to Dubai Duty Free, cosmetics was the highest selling category, with sales of $15.02m over the three days. Additionally, $10.29m worth of perfumes was sold, as well as $9.14m worth of watches.
“The anniversary celebrations spread over three days were fantastic and received positive results across all the concourses,” said Dubai Duty Free executive vice chairman and CEO Colm McLoughlin. “I would like to thank everyone, in particular thanks to our customers and our staff who did a great job in serving the high number of passengers.”
During the sale period, Dubai Duty Free’s distribution centre issued 2,532 pallets of merchandise and conducted 240 trips from the warehouse to the airport. The highest number of pallets was issued on December 19, with 931 delivered in 88 trips.
The three-day period saw cash registers record a total of 358,523 sales transactions, with 190,208 transactions alone recorded on December 20.
The event also saw a number of events held at the airports, in addition to AED85,000 in cash prizes for staff members.
Dubai Duty Free also announced that of the original 100 staff who joined Dubai Duty Free in December 1983, 25 remain in active service and are referred to as the ‘pioneers’.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.