By Sam Bridge
Dubai Vape Expo has been scheduled for March 18-20 with organisers forecasting growth in the region
Organiser Way Joy has announced that the first Dubai Vape Expo has been scheduled for March 18-20 and will be held at Festival Arena By InterContinental, Dubai Festival City.
The expo will be open only to trade and business groups on March 18, and open to public on March 19-20. More than 120 brands, including many world-class brands, and local distributors in the Middle East are scheduled to participate.
Way Joy founder Terry Hu said he believes that the UAE and other countries in Middle East will witness growth for the vaping industry with Chinese customs data showing that e-cigarette exports to the UAE grew by 100 percent in October compared to a year earlier.
The expo comes a year after a new set of standards developed by the Emirates Authority for Standardisation and Metrology (ESMA) came into effect to legalise the sale and use of electronic smoking devices in the country.
“The new regulation issued by Emirates Authority for Standardisation and Metrology indicates that manufacturers, wholesalers and retailers are now allowed to sell vaping products in the country, as long as they meet the new standards. We can also see that people in the region of Middle East are showing more interest in vaping. I think It is time to embrace this new market,” said Hu.
According to China Customs data and the China Electronic Cigarette Association statistics, the global e-cigarette market reached $33 billion in 2019. More than 90 percent of the global e-cigarette products are from China.
Rising awareness pertaining to harmful effects of cigarette smoking is one of the major drivers observed in the market, added Hu.
The Dubai expo in March will include a Vape Summit with keynote speeches about public safety and health, product development, market analysis and regulations and policies.
The expo will also be the launch pad for some leading brand introductions, said Hu.