By Bernd Debusmann Jr
Arrival sales account for 9% of Dubai Duty Free's total sales
Dubai Duty Free has opened a new 1,100 sq m arrivals shop in Dubai International Airport’s Terminal 3, it was announced on Sunday.
The new retail space marks a significant increase over its previous retail area of 660 sq m.
“We are very pleased with the outcome of the new arrivals shop and think that our customers are going to love it,” said Colm McLoughlin, the executive vice chairman and CEO of Dubai Duty Free.
“Arrival sales account for 9 percent of our business and it is a sector that we want to grow,” he added. “A high percentage of our arrivals customers are UAE residents who travel several times a year and they are going to appreciate the new shop for its ease of access, its high-end design and the extensive products on offer, including travel retail exclusives.”
For the first time, the new arrivals shop allows passengers an opportunity to purchase from the entire beverage range of Dubai Duty Free products, featuring over 2,500 products, 121 travel retail exclusives and 41 products that are exclusive to Dubai Duty Free alone.
“The new shop is much more visible and passengers will start to see the shop much earlier as they come down the moving walkways in the middle of the hall,” said Ramesh Cidambi, the chief operating officer of Dubai Duty Free.
“The combination of strong signage and use of digital screens make the shop front very attractive. There are many new retail elements here introduced for the first time that results in a much better retail experience for our customers,” he added.
According to DDF, the opening of the store marks the latest stage of an ambitious expansion plan at Dubai International Airport, which includes the second phase refurbishment of the two FoodPlus shops in Concourse B and the continued enhancement of its fashion sector, which will continue in H2.