By Sam Bridge
Sunset says investment will extend its partnership with the Black Tap burger and milkshake brand in the Middle East and Europe
Dubai-based Sunset Hospitality Group has announced it has acquired a minority share in the Black Tap brand, the American eatery known for its burgers and milkshakes.
Sunset, which holds the rights for Black Tap in Europe and the Middle East, said the investment will extend its partnership with the Black Tap brand, without saying how much it had invested.
It added that two new Black Tap outlets will open at The Dubai Mall and Mall of the Emirates in the second quarter of 2020, bringing the total to nine across the Middle East region.
The new braches are expected to create jobs for more than 120 people in Dubai.
Sunset also announced that, following on the success of Black Tap Geneva, it will expand its portfolio in Switzerland, with a new Black Tap restaurant in Zurich.
“When we first introduced the Black Tap concept in the UAE, we were amazed by the great feedback from guests who loved the unique food offering... This fueled our decision to open more outlets within a short span of time. As we enter the new decade, we believe that this is the right time to further expand the concept into the region and abroad," said Antonio Gonzalez, CEO, Sunset Hospitality Group.
"The decision to invest in the Black Tap brand globally is an ambitious move, and we are convinced that we are looking at great returns as the company has ambitious growth plans around the world.”
The upcoming three Black Tap outlets are part of the more than 10 new outlets that Sunset plans to open this year, taking its portfolio over 30 venues by year-end.