By Sam Bridge
UAE-based retailer has announced that its rewards program will soon introduce a new points-based system that will allow customers to earn points on their purchases
ADNOC Distribution, the UAE-based fuel and convenience retailer, has announced that its rewards program will soon introduce a new points-based system that will allow customers to earn points on their purchases.
Collected points on ADNOC Rewards can then be redeemable against ADNOC Oasis products and services in ADNOC stations.
In addition, the company announced that its popular Fuel Up and Fly Off program will be extended.
ADNOC Rewards, the only loyalty program for fuel and convenience retail in the UAE, was launched in November, and has more than 700,000 members.
Ahmed Al Shamsi, acting CEO, ADNOC Distribution, said: “Enhancing customer experience is an integral part of everything we do and the feedback we have received since launching ADNOC Rewards has helped us to shape and evolve the next phase of its evolution.
“The introduction of a new points-based approach... will further strengthen the ADNOC Rewards program. In the coming weeks we will also be announcing a number of new partnerships within our Rewards program, which will further enhance its attractiveness.”