By Gavin Gibbon
Fund will help supply hygienic and sterilised products to most vulnerable
UAE-based Fine Hygienic Holding (FHH) has set up a $1 million relief fund to provide aid to the Middle East and North African communities it serves, during the current coronavirus crisis.
The relief fund is enabling FHH to supply necessary hygienic and sterilised products for senior citizens, as well as N95-grade ‘Fine Guard’ masks for essentials workers, and cash donations to support governments and local and regional charities.
Distribution will mainly focus on the communities in which FHH operates including the UAE, Jordan, Egypt, KSA, and Morocco.
FHH has worked with Emirates Red Crescent in the UAE to donate a container full of sterilised products. The company has also supported the Jordanian government and security agencies with the donation of Fine Guard masks and sterilised products, and in Morocco, FHH has donated 150,000 tissue, toilet roll and kitchen towel products to the authorities.
“As a wellness group that is built on valuing and promoting consumer health and well-being, FHH takes its responsibility to our communities and wider society very seriously,” said James Michael Lafferty, CEO of FFH.
“In the wake of the global pandemic, having access to effective hygiene products has never been more important. As a major producer of the latest anti-viral face mask, Fine Guard, and the world’s only sterilised tissues, we are determined to do all we can to aid hygiene efforts in our communities,” he added.