From haute to healthcare, designers join the #AThread4Cause initiative to help healthcare workers amid Covid-19
Seven fashion designers based in Dubai Design District (d3) will produce over 13,000 medical gowns to meet the demands of the healthcare sector as it tackles Covid-19.
The move is part of the Arab Fashion Council’s #AThread4Cause initiative which calls on UAE-based fashion designers to create protection gowns and surgical face masks for medical workers.
The designers will partner with over 50 tailors and pattern makers to make the medically certified garments, while d3 - home to which is home to more than 9,000 employees and 385 companies - will facilitate logistics by hosting a distribution centre to store and deliver the products.
Taking part in the initiative is Dubai based couture label Michael Cinco, Yasmine Yeha, founder & creative director of Maison Yeya, Furne One, creative designer of Amato, Emirati designer Yara Bin Shakar, Egypt’s Marmar Halim, Arab/American designer Zaid Farouki and women’s clothing retailer Si Fashion.
To provide them with material and support local suppliers, d3 has partnered with a Dubai-based Saudi Arabian fabric manufacturer who will supply over four tonnes of technical fabric to the participating brands.
Companies that want to enroll in the #AThread4Cause initiative can apply through the Arab Fashion Council’s website.
D3, a member of Tecom Group, is dedicated to design that reinforces Dubai’s new status as a UNESCO Creative City of Design. It was established to provide a platform for the region’s growing number of designers, creative professionals and artists.