By Bernd Debusmann Jr
Balloons and chocolates were in particularly high demand, according to the company's co-founder
Dubai delivery platform GiftBag.ae saw an 150 percent increase in business over the last several months as a result of new customers signing on to send items to family members and colleagues amid the Covid-19 lockdowns.
In a statement, the company said that the boom began in April with items such as balloons and chocolates in particularly high demand.
“This has been an unusual time for us as a company and to be frank we were caught a little by surprise with this sudden surge,” said co-founder Latika Chawla.
“It’s clear that lockdown gave people plenty more time in front of their screens at home, and perhaps the separation from others – whether family, friends or clients – created an urge to stay connected,” Chawla added.
GiftBag’s specialties include photo cakes, personalised balloons and personalised chocolates, as well as mugs, cushions and picture frames.
“Now we are gearing up for a very busy Father’s Day (June 21) and Eid Al Adha, and have put some special offers in place,” Chawla added. “We will have reduced prices on unique personalised gifts for dads such as pens, photo printed wooden plaques, father-themed cupcake bouquets and much more.”