Fast-moving consumer goods (FMCG) firm Truebell has also seen sales of baking ingredients spike
UAE-headquartered fast-moving consumer goods (FMCG) firm Truebell has seen demand for long shelf-life products go up three gold as a result of the Covid-19 pandemic, according to the company.
According to Truebell, the company has seen an increase in the popularity of long-shelf life food products and baking ingredients, as well as an increase in the consumption of home cooked meals, more residents shopping locally, and rising interest in online food tutorials.
“With the UAE, and indeed, the rest of the world in various stages of lockdown as a result of the global health pandemic, we have had to be resilient and adapt and change direction as a result of evolving food trends and consumer behaviour,” said Bhushant J. Gandhi, Truebell’s divisional manager, retail and food service.
“During these challenging months, our frontline team of logistics workers and merchandisers have been proactively working to ensure shelves across the country are well stocked and our full portfolio of products are readily available for consumers in their local community supermarkets,” he added.
In March alone, Truebell said there would be a 300 percent increase in demand for long shelf-life products.
Additionally, the firm has recorded a spike in the sale of baking ingredients, with retailers recording between 130 and 150 percent, while bakeware sales have spiked 280 percent, according to Spinneys, one of Truebell’s retail partners.
‘”We are also seeing an increase in the consumption of fresh, home-cooked meals,” Gandhi added. “Traditionally, consumers on average would eat twice a day at home with one meal bought and consumed outside.”
Gandhi added that the company currently believes that the average number of daily meals has increased to four or five meals per day being consumed at home, and as a result, we’ve witnessed a change in consumer buying habits.”