Industry: Culture and society
Designation: TV personality/entrepreneur
Country: Lebanon (UAE)
Beirut— born Joelle Mardinian has gone from make-up artist to TV personality to social media influencer in no time at all. As a successful make-up expert she has built a powerful reputation within the Gulf beauty and marketing industry. Her weekly MBC reality show, Joelle, which focusses on the beauty transformation of ordinary women, made her a familiar face across the region.
She later founded beauty centre Maison De Joelle, which has branches across the Gulf and recently expanded into Morocco. Mardinian is also the official regional creative director for cosmetics brand Max Factor. Her success has garnered her a huge 5.4 million followers on Instagram.