By Lubna Hamdan
79% of people in the UAE have been watching more videos on Facebook over the past year
Recent figures have revealed beauty is the most viewed topic on Facebook amongst female residents in the UAE, with users in the region spending more time watching beauty-related video content on the social media platform than any other country, according to Facebook’s IQ survey which collected conversation data from Facebook and Instagram.
The data showed 74 percent of UAE users are interested in beauty haul videos compared to just 48 percent in other countries, while 66 percent are interested in before and after beauty transformation videos compared to an average of 56 percent in other parts of the world.
More than half of UAE users, 53 percent, are looking for beauty unpacking videos. This is in comparison to 35 percent in other countries.
Furthermore, the research showed up to 79 percent of residents in the UAE increased their online video viewing over the past year.
Globally, the survey showed smartphones are driving video’s momentum, with 88 percent of beauty buyers considering mobile as their main shopping tool.
It was also revealed people surveyed in the UAE are 1.40x more likely to watch video daily on mobile than on computer, while 77% of them prefer video under 10 minutes.
The study conducted by Facebook looked at female beauty buyers between the ages of 18 to 64 who reported researching or purchasing a beauty/cosmetics product online via smartphone, tablet or computer.For all the latest lifestyle news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.